listening to "La Konsigna - El pacto crecera"
ahora algo de hip hop chileno, se puede descargar en www.pueblonuevo.cl
4 days ago
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The deeper issue is this: It’s an industry supported by ads, but no one’s improved ads. Advertising has seen only unnovation, not innovation. Negative quality ads — scams — are just one example. That giant drop-down flashing banner ad that invades my favourite newspaper? Dudes, that’s not innovative — it’s just transferring value to advertisers by imposing a steeper tax on consumers.
Ese lo quieres todo, lo tienes todo aplicado a la cultura da como resultado las descargas por Internet. No hay espera: quieres ver esta película y te la bajas. ¿Por qué no? Disponer de esta herramienta tecnológica, una fantasía científica apenas 20 años atrás, que pone al alcance de todo internauta cualquier contenido cultural (música, películas, periódicos y, pronto, libros) de forma rápida y globalizada, es una de las mayores revoluciones a las que hemos podido asistir. Así que, por mucho que alguien se empeñe en lo contrario, esta práctica no será modificable. ¡No se le pueden poner puertas al campo!
The 21st century music scene is the best world ever for some musicians and music-industry businesses, and the worst for others. Which raises the question: is it really copyright law’s job to make sure that last years winners keep on winning? Or is it enough to ensure that there will always be winners?
Leaders that focus on incremental progress – being “solutionary” rather than revolutionary – are the ones that truly push ideas to full fruition. Such behavior takes a tremendous amount of discipline. But with conviction and clearly defined goals, creative energy can be channeled to refine a good idea enough to make a great impact.
Branding is no longer about internal focus for consistent product broadcasting—now brands are a team effort. Future brands will be more like “cloud computing,” like the shared pools of computers that can rapidly work out problems with minimal management effort. Or “open source,” using a concurrent input of different agendas, approaches, and priorities—with little centralized decision-making. Brands of the future will be both more personalized and more communal. New brands will be virtual clouds of symbols, products, and places, with customers using digital technology to build open source experiences.
listening to "Jarvis Cocker - Quantum Theory"
como me gusta la letra de esta canción!
4 days ago
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The idea is that you won’t have to (or be able to) install a single application directly on your PC. Rather, all of your apps will be run from the web and all of your data will be stored in the cloud.
It’s time for the big agencies to be much more nimble,” said Seth Solomons, chief marketing officer for Digitas. “I think big, costly and slow is not something clients are looking for.
La inclusión digital solo puede ser garantizada por quienes no comercian con ella. El software libre no es tan solo una opción de mercado. Es la posibilidad creada por quienes -convencidos de que el conocimiento no es una mercancía- construyeron una herramienta que garantiza que la inclusión digital sea libre, abierta y democrática.
And while the structure of an interactive agency may often mimic “one big crazy family” (by the way: Whose family isn’t crazy?), how could making sure everyone’s opinion is heard be a bad thing? Most interactive agencies subscribe to the notion that you never know where the big idea or concept will come from. Sometimes the big idea can come from the exploration of a new technology or method that enhances consumer connection.
